Position: Digital Specialist
Location: Herndon, VA - Hybrid
Are you looking for a growth opportunity for a reputable company with a positive work environment? Our client is looking for a Digital Specialist to join their team. Please contact us today to discuss this opportunity!
We are seeking a dynamic and results-driven Marketing Specialist with a focus on email marketing, SEO, and digital advertising to join our growing team. The ideal candidate will have 2-4 years of experience using HubSpot or Mailchimp and possess a strong understanding of SEO and digital advertising strategies. You will be responsible for developing and executing marketing campaigns that drive engagement, leads, and sales.
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Email Marketing:
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Develop and execute email marketing campaigns using HubSpot or Mailchimp.
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Create compelling email content and design templates that engage our audience.
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Segment email lists based on user behaviors and preferences to enhance targeting.
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Monitor and analyze email campaign performance, providing insights and recommendations for improvement.
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SEO:
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Conduct keyword research to identify opportunities for content optimization.
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Optimize website content, including blogs, landing pages, and product descriptions, to improve search engine rankings.
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Implement on-page and off-page SEO strategies to increase organic traffic.
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Track and report on SEO performance metrics, making data-driven decisions to enhance our online presence.
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Digital Advertising:
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Develop and manage digital advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
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Create and optimize ad copy and creatives to maximize campaign effectiveness.
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Monitor and analyze ad performance, adjusting strategies to achieve KPIs.
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Collaborate with the design and content teams to ensure cohesive and impactful campaigns.
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Experience:
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2-4 years of hands-on experience in email marketing using HubSpot or Mailchimp.
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Proven experience with SEO and digital advertising.
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Familiarity with web analytics tools such as Google Analytics.
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Skills:
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Strong understanding of email marketing best practices and metrics.
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Solid knowledge of SEO principles and tools.
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Proficient in creating and managing digital ad campaigns.
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Excellent analytical skills with the ability to interpret data and provide actionable insights.
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Creative thinker with strong copywriting skills.
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Strong organizational and project management skills.
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Education:
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Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
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Certification in HubSpot, Mailchimp, Google Ads, or other relevant platforms.
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Experience with A/B testing and other optimization techniques.
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Familiarity with content management systems (CMS) and customer relationship management (CRM) software.
Why Choose Addison Group?
A leading provider of professional staffing and search services, Addison Group distinguishes itself through exceptional delivery, specialized knowledge and strong relationships. Addison enables ideal connections between talented professionals and dynamic businesses. National practice areas include Administrative & HR; Engineering; Finance & Accounting Contract; Finance & Accounting Executive Search; Financial Services; Healthcare and Information Technology. Addison is an Inavero's 2012 Best of Staffing winner for both Client and Candidate service. www.addisongroup.com
Why choose Addison Information Technology?
Pay: We negotiate high salaries using U.S. Bureau of Labor Statistics
Benefits & Bonuses: You are eligible for medical, dental, vision insurance benefits, 401K, and monetary bonuses
Permanent Employment: Many of Addison's Information Technology job openings lead to potential permanent employment
Connections: You connect directly with hiring managers from renowned organizations
Options: You are presented multiple employment options near your home
Professional Development: You are provided hiring process advice, resume revision, and employment term negotiation
Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
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