The Oceanside Library is moving into a brand new facility this fall. We are the cornerstone of our community, offering a wide range of resources and services to enrich the lives of our patrons.
We are seeking a creative and motivated Marketing Specialist to join our team. The successful candidate will develop and implement marketing strategies to promote library services, programs, and events, enhance community engagement, and increase patronage.
Key Responsibilities:
· Develop and execute comprehensive marketing plans and campaigns to promote library services, programs, and events.
· Create and manage content for the library’s website, social media platforms, newsletters, and other communication channels.
· Design promotional materials such as flyers, posters, brochures, and digital graphics.
· Collaborate with our programming team to promote programs and events and conduct post-event evaluations.
· Conduct market research to identify trends, target audiences, and community needs.
· Collaborate with library staff to ensure consistent messaging and branding.
· Build and maintain relationships with local media, community organizations, and stakeholders.
· Monitor and analyze the effectiveness of marketing initiatives and provide regular reports.
Qualifications:
· Bachelor’s degree in Marketing, Communications, Public Relations, or a related field or significant experience.
· Strong writing, editing, and communication skills.
· Proficiency in graphic design software (e.g., Canva, Adobe Creative Suite) and content management systems.
· Familiarity with social media platforms and digital marketing tools.
· Excellent organizational and project management skills.
· Ability to work independently and as part of a team.
· Flexibility to work evenings and weekends as needed.
· Experience with data analysis and marketing metrics.
· Proven experience in marketing, preferably in a library or non-profit setting a plus.
· Knowledge of library services and programs a plus
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- Health insurance
- Paid time off
- Retirement plan
Schedule:
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Oceanside, NY 11572 (Preferred)
Ability to Relocate:
- Oceanside, NY 11572: Relocate before starting work (Preferred)
Work Location: In person