We are seeking a dynamic and detail-oriented Social Media Ad Manager to join our team on a part-time basis. As a Social Media Ad Manager, you will be responsible for planning, implementing, and monitoring advertising campaigns across various social media platforms. Your expertise in digital marketing, particularly in creating and optimizing ads, will be crucial to drive engagement and conversions.
Responsibilities:
- Develop and execute social media advertising campaigns (paid ads) across platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Conduct thorough audience research and target audience segmentation to optimize ad targeting strategies.
- Create compelling ad copy and visual assets that align with brand guidelines and campaign objectives.
- Monitor and analyze campaign performance metrics, making data-driven adjustments to optimize ROI and achieve KPIs.
- Stay updated with the latest trends and best practices in social media advertising and digital marketing.
- Collaborate with the creative team to ensure ads are visually appealing and align with overall marketing strategies.
Requirements:
- Strong understanding of digital marketing principles and best practices.
- Proficiency in using analytics tools to monitor and optimize campaign performance (e.g., Google Analytics).
- Creative mindset with the ability to think outside the box.
- Detail-oriented with strong analytical skills to interpret data and make informed decisions.
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field (preferred).
Benefits:
- Flexible work schedule.
- Opportunity to work with diverse clients and industries.
- Professional development opportunities in digital marketing.
Job Type: Part-time
Pay: $16.00 - $18.00 per hour
Expected hours: 20 per week
Benefits:
Schedule:
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Houston, TX 77073 (Required)
Ability to Relocate:
- Houston, TX 77073: Relocate before starting work (Required)
Work Location: Hybrid remote in Houston, TX 77073