AREA OVERVIEW
Known regionally as the Hub City, Lubbock is an economic, educational, and health services powerhouse in the South Plains area. This city is home to three universities, including Texas Tech University — a member of the Big 12 Conference — and the Texas Tech University Health Sciences Center, a state leader in healthcare studies and research. Lubbock is also the birthplace of rock-and-roll legend Buddy Holly, and holds an annual music festival in his honor.