Mission:
· Execute strategies to grow our YouTube channel, increasing subscribers and viewership.
· Work with the content team to create engaging video content optimized for YouTube's algorithms.
· Optimize video titles, descriptions, tags, and thumbnails to improve visibility and search rankings.
· Monitor social media channels for industry trends, relevant news, and customer feedback.
· Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
· Monitor and evaluate the performance of videos and campaigns, identifying areas for improvement and opportunities for optimization.
· Stay updated on the latest YouTube trends, tools, and best practices to ensure our strategies remain competitive and effective.
· Work closely with the marketing team to develop new content and ensure alignment with overall business objectives.
· Execute upon recommendations for optimizing video content and channel strategies based on data insights and performance metrics.
· Ensures all content is of high quality, accurate, reliable, and delivered on time.
Requirements
· Bachelor’s degree in Marketing, Communications, Video Production, or a related field. (Preferable)
· Certifications in YouTube marketing, digital marketing, or SEO are highly desirable.
Experience
· Proven track record of growing YouTube channels, with specific examples of successful campaigns and channel growth metrics.
· Minimum of 3-5 years of experience in digital marketing, with a focus on video content creation and YouTube channel management.
· Demonstrated expertise in YouTube SEO, including optimization of titles, descriptions, tags, and thumbnails.
· Experience with YouTube analytics tools and data-driven decision-making.
· Proficiency in video editing software and tools such as Adobe Premiere, Final Cut Pro, or similar.
· Strong understanding of YouTube algorithms, trends, and best practices.
· Familiarity with project management tools and methodologies.
How You’ll Be Successful:
- Passion for Digital Content: Develop an understanding of our brand and the impact it has on our audience, applying that knowledge and passion to everything you do.
- Challenging the Expected: Approach challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn and develop innovative ideas.
- Integrity and Respect: Demonstrate integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Take ownership to maintain and promote high standards, looking for new ways to learn and improve.
- Building Relationships: Develop and strengthen relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listen and understand the interests and needs of our audience, making them feel heard and important, and embracing these learnings to continue delivering exceptional digital content.
Skills
· Strong analytical skills to monitor, evaluate, and optimize video performance.
· Excellent verbal and written communication skills.
· Ability to conduct thorough market research and stay updated on industry trends.
· Strong project management skills, with the ability to manage multiple projects and meet deadlines.
· Collaborative mindset and ability to work effectively within a team.
· Adaptability and problem-solving skills to swiftly address and resolve issues.
Job Type: Full-time
Pay: $70,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Application Question(s):
- Will you need a H1B1 visa sponsorship?
Experience:
- Final Cut Pro: 1 year (Preferred)
- Adobe Photoshop: 1 year (Preferred)
Ability to Commute:
- Auburndale, MA 02466 (Required)
Ability to Relocate:
- Auburndale, MA 02466: Relocate before starting work (Required)
Work Location: Hybrid remote in Auburndale, MA 02466