The Corporate Meeting and Event Manager is responsible for scheduling, planning, and executing approved live or virtual meetings and Events. These Events include, but are not limited to, tradeshows, plant tours, sales “road shows”, the National Sales Meeting, and other corporate Events. This position defines the goals, success metrics, and messaging for events. The Meeting and Event Manager approves the final selection of venues, catering, technology, and other event support services. This position reviews contracts and has overall responsibility for ensuring events stay within budget.
This position will be responsible for gathering and submitting all trade show leads information to our internal sales automation system and lead management team. He/she is also responsible for all competitive intelligence collection at tradeshows and Events by the team.
This position leads the development of the organization’s annual strategy for events and involvements. He/she manages pre-event activities and post-event evaluations and will be responsible for follow-up from all Events to determine expenses vs. budget and reporting key performance metrics to the Marketing Manager. This role will also help determine ROI (along with National Sales Managers) for any Event-related expenditures.
Essential Functions and Responsibilities:
- Responsible for gathering trade-show ideas and costs and creating a yearly budget for all SOPREMA Group Companies (including booking, shipping, set up costs, booth/display costs and maintenance, tear down costs, travel & entertainment costs, etc.) as well as propose cost reduction and improvement opportunities
- Produce detailed proposals for events, e.g., timelines, venues, suppliers, legal obligations, staffing, and budgets
- Influence and negotiate with exhibitor contacts to select preferred booth placements for future shows and on behalf of SOPREMA for speaking engagements, strategically preferred party locations, and other related show perks
- Develop KPIs and methods to evaluate and measure event success. Leverage insights in the development of an annual strategy during the budgeting and planning process to help establish annual show strategies and key messages
- Create attendee list and show guidelines/schedule of Events for all shows/Events (with final approvals from Regional Sales Managers, National Sales Managers and CEO) and coordinate all travel information with attendees prior to the Events
- Perform post-event evaluation and documentation; including lead management data entry and analysis into CRM system and follow-up reports with regional managers from all brands and various other key management to ensure ROI objectives by Events are reported and met
- Create and maintain a regional/local trade show package in the training center warehouse and distributed on order by each brand to support the various SOPREMA Group companies’ key messages and marketing efforts
- Plan and execute SOPREMA Group Events throughout the year including but not limited to: the SOPREMA Road Shows, distributor Events, regional shows, the Mammouth Club contractor trip, Consultant Forum, plant tours at all U.S. facilities, and other Events throughout the year
- Collaboration with others in the marketing and sales departments as needed
- Project manage the activities related to these Events including reporting on and meeting all deadlines and staying within budget expectations
- Create approved social media posts and campaigns for shows with the assistance of the SOPREMA Communications Manager
- Assist the sales team as requests are made by the Marketing Manager for support with promotional items, custom Events, trade-show materials, and updates, etc.
- Sit on the SOPREMA Group party planning committee for assistance with Events held by the SOPREMA Group including the employee appreciation Events, holiday party, etc.
- Propose plans for National Sales Meeting and other Events, e.g., IRE, NRCA, IIBEC, Mammouth Club, Consultants Forum, Arboretum Celebration committee, plant tours, etc.
- Upload yearly calendar into Robohead management software with tasks assigned
- Performs other related duties as assigned.
Minimum Qualifications:
- Minimum 5-years experience in this type of role
- Trade-show management experience
- Detail oriented, highly organized
- Capable of timely and sound decision making
- Superb research and negotiation skills
- Microsoft Office proficient
- Excellent written and oral communication skills
- Interpersonal ease; team and leadership abilities
- Bachelor’s in Business Administration in Marketing or related discipline
Working Conditions and/or Physical Demands:
- Prolonged periods sitting at a desk and working on a computer.
- Some travel required
- Must be able to lift up to 15 pounds at times.
Reports to the SOPREMA US Director of Marketing.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Schedule:
- 8 hour shift
- Evenings as needed
- Monday to Friday
- Weekends as needed
Application Question(s):
- What is your desired salary?
- What is the largest event you have planned?
Experience:
- Event Planning: 5 years (Preferred)
Ability to Commute:
- Wadsworth, OH 44281 (Preferred)
Ability to Relocate:
- Wadsworth, OH 44281: Relocate before starting work (Required)
Work Location: In person