Title: Marketing Manager
Office Location: Burlingame *Relocation assistance negotiable for qualified candidates.
Work Hours: 7.5h core time(11am-4pm), M-F
Work Style: 3 days at the office *Non negotiable.
Salary: up to 120K (DOE) plus full benefits and bonus
Supervisory: N/A
Japanese creative & innovative game company in northern CA seeks a Marketing Manager with marketing experience and knowledge of F2P and GAAS models.
Job Responsibilities
- Manage all corporate/product marketing and communications efforts, including the development, creation and implementation of marketing plans, trade shows, advertising, collateral, website, and branding in accordance with Global communication strategies.
- Develop and implement mobile marketing plans for the company’s mobile game releases (live services included); set targets for live games.
- Marketing budget/campaign management; supervise the development, delivery, and measurement of marketing communications.
- Develop and implement the company’s social marketing initiatives/strategies
- Communicating with headquarters and development studios in Japan to request or to create marketing assets; working closely with US creative team on design direction and strategies.
- Negotiating with media companies or agencies on media buys; managing existing agencies; set key targets, evaluating plans, executing and reviewing marketing campaigns.
- Create innovative marketing programs and/or partnerships to maximize sales
- New title evaluation, including market analysis, research, etc.
- Build and maintain relationships with Sony, Microsoft, Nintendo, Apple and Android; secure co-marketing support from 1st Parties; product presentations/submissions to 1st Parties as necessary.
Reporting
- Weekly/monthly Marketing reports to Supervisor.
- Marketing strategy/plans for each product.
- Trade show/event evaluation for participation purposes; post-mortem event reporting
- Marketing campaign reporting; measure, analyze, and review the effectiveness and impact of campaigns (ROI) in an effort to maximize results.
Required skills / knowledge:
1. Minimum 3 years of Marketing experience in the game industry. (knowledge of F2P and GAAS models)
2. Mobile game marketing experience is a big plus.
3. Japanese language skills are plus.
4. Bachelor's degree
To apply please email resume to: abutterfield@pasona.com