Society for Human Resource Management (SHRM) is a member-driven catalyst for creating better workplaces where people and businesses thrive together. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
The Sr. Specialist, B2C Flagship Content at SHRM supports the development and execution of content strategies tailored to engage SHRM’s B2C audiences effectively. This role contributes to various content creation initiatives and collaborates with team members to enhance SHRM's branding efforts.
**This is a hybrid opportunity with Monday & Friday remote, Tues-Thurs in our Alexandria office.
Responsibilities
- Exclusive Content Creation: Develop a strategic content plan for member-only offerings, including articles, webinars, podcasts, and video series that cater to the specific interests and needs of SHRM members.
- Content Development & Execution: Support the design and implementation of content strategies that effectively engage targeted B2C audiences and enhance SHRM’s branding initiatives.
- Content Production: Help manage the creation, development, and editing of content across various formats including articles, video, podcast, case studies, presentations, guides, and enablement assets ensuring they meet quality standards.
- Cross-Functional Collaboration: Collaborate with internal stakeholders and external partners to maximize the impact of content, maintain consistent messaging across all platforms, and understand B2C needs, challenges, and feedback.
- Project Management: Assist in managing project timelines, coordinating with agencies, freelancers, and internal teams, and tracking expenses within allocated budgets.
Requirements
- Research and Ideation: Support the ideation process and contribute to in-depth stories that provide unique insights into significant industry trends and professional development needs.
- Innovation: Keep abreast of industry trends, professional development strategies, economic changes, and global events to suggest improvements in content strategies and incorporation of new media technologies.
- Relationship Cultivation: Build and maintain relationships with key industry players, corporate leaders, and subject matter experts to secure exclusive information and insights
- Performance Analysis: Assist in monitoring and reporting on the content initiatives’ performance, using data to suggest strategies for better engagement and broader reach.
- Other duties as assigned.
Job Type: Full-time
Pay: $83,000.00 - $97,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Relocation assistance
- Retirement plan
- Tuition reimbursement
- Vision insurance
Schedule:
Work Location: Hybrid remote in Alexandria, VA 22314