Media Culture is seeking a highly motivated Associate Media Manager to join our growing team of digital marketing professionals who oversee the strategy of our digital media campaigns, including Paid Social, Paid Search, and programmatic media channels.
The primary responsibility of this position is working with the Account Manager(s) and the team to support planning, executing, reporting, and tracking spending on campaigns across Meta, Pinterest, Google Ads, and various DSPs, among others.
Preferred candidates will be self-starters with an ambition to help grow the agency's expertise and services. This candidate will possess excellent communication skills and a passion for learning and staying up to date on what trends will impact our clients’ businesses.
*Open to remote work from home office.*
PRINCIPAL DUTIES AND RESPONSIBILITIES
- Launching ads and pulling metrics from platform UIs (Google Ads, Bing Ads, Facebook, Pinterest, The Trade Desk)
- Ad Hoc reporting as needed, including Q/C’ing, from platforms- Google Data Studios, and/or Tableau
- Assisting with weekly client reporting, taking notes on calls for action items and communicating with the team to ensure deliverables are met
- Monitoring and managing applicable promotions in coverage across all channels and efforts
- Monitoring client competition with programs and also big picture
- Execute ongoing optimizations such as search query negatives and placement negatives for search and programmatic campaigns
- Keep abreast of current events, social/digital media trends, and any target market industry trends that impact business
- Keep media and agency partners updated and informed on the status of all account projects
- Monitor campaign performance based on client goals
- Manage multiple clients and accounts
- Track and report budget pacing, account performance, and project tasks (both internally and externally)
- Analyze click-through rates, conversion rates, ROAS, ROI, CPL, CPA, etc.
- Contribute to new business development as required
- Validating vendor invoices and helping accounting with monthly reconciliation
- Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies, specifically for search and social channels
BASIC QUALIFICATIONS
- Minimum 2 years of agency experience with proven track record developing and managing paid social campaigns
- Bachelor’s degree in Business Management, Marketing, Advertising, or related concentrations
- Strong analytical skills and a basic understanding of Paid Search, Paid Social, and Programmatic advertising
- Excellent written and verbal communication skills and ability to work with all levels of the business and establish solid relationships
- Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Sheets
- Strong attention to detail and ability to organize, prioritize and multitask
- Ability to drive initiatives and execute tasks while working independently
PREFERRED QUALIFICATIONS
- Looker, Tableau
- Google, Bing, Meta certifications
- Pivot Tables, SUMIF and VLOOKUP formulas
- Project management experience
- An eager attitude and willingness to learn
- A self-starter, one with a positive and enthusiastic approach to all tasks
- Polished and professional, confident in communication with executive leaders
Job Type: Full-time
Pay: $65,000.00 - $75,589.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Cell phone reimbursement
- Dental insurance
- Flexible spending account
- Health insurance
- Paid time off
- Vision insurance
- Work from home
Experience level:
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Facebook Advertising: 2 years (Preferred)
- Performance marketing: 2 years (Preferred)
Work Location: Remote