POSITION SUMMARY: As a Marketing Coordinator, you will play a pivotal role in supporting the development and execution of strategic marketing initiatives. Working closely with the Creative Director and the AGParts Sales Team, you will contribute to the implementation of marketing campaigns, coordination of trade shows, budget tracking, and the creation of marketing collateral. This position requires a proactive individual with strong organizational skills, creative flair, and a passion for driving results in a fast-paced environment.
ESSENTIAL JOB DUTIES & RESPONSIBILITIES
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Work collaboratively with internal and external creative supports to produce engaging marketing collateral such as brochures, presentations, and product catalogs.
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Ensure consistency in branding and messaging across all marketing materials.
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Manage inventory levels of marketing materials and coordinate reprints as needed.
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Coordinate all aspects of trade show participation, including booth logistics, staffing schedules, and promotional materials.
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Liaise with external vendors and partners to ensure timely delivery of exhibit materials and services.
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Support pre- and post-show marketing efforts to maximize brand exposure and lead generation opportunities.
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Assist in the creation of compelling content for various marketing channels, including website, blogs, and social media.
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Schedule and distribute content through appropriate channels, ensuring maximum reach and engagement.
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Collaborate with the Creative Director to execute integrated marketing campaigns that align with business objectives and target audience needs.
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Assist in the development of timelines and project plans to ensure successful implementation.
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Monitor campaign performance metrics and provide insights to optimize future initiatives.
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Analyze marketing data to identify trends and insights, using tools such as Google Analytics.
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Foster strong relationships with internal stakeholders and external partners to ensure cohesive and effective marketing strategies.
QUALIFICATIONS
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Bachelor’s degree in Marketing, Business Administration, or a related field.
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2+ years of experience in marketing coordination or related roles.
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Proficiency in Microsoft Office Suite and marketing software/tools (e.g., Adobe Creative Suite, CRM systems like HubSpot a plus).
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Experience with social media management tools (e.g., Hootsuite, Buffer) and marketing automation platforms.
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Basic analytical skills and experience with data analysis tools (e.g., Google Analytics).
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Excellent written and verbal communication skills.
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Strong attention to detail and ability to multitask in a deadline-driven environment.
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Creativity, innovation, and strong problem-solving skills.
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Team player with a positive attitude and willingness to learn.
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Experience in the computer hardware and/or software industry (preferred but not required).
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Project management experience or certification (e.g., PMP, Agile) is a plus.
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Ability to travel for trade shows and conferences as needed.
AGParts is an equal opportunity employer.