Overview
We are looking for a skilled Digital Marketing Specialist to join our innovative team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. Your role will be pivotal in enhancing our online presence and driving digital engagement.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns that promote our products/services.
- Plan and execute SEO/SEM strategies to improve website visibility and drive organic traffic.
- Manage and optimize PPC campaigns (Google Ads, Bing Ads) to increase conversions and ROI.
- Utilize email marketing to nurture leads and engage with our customer base.
- Oversee social media strategy and content marketing efforts to increase brand awareness and engagement.
- Monitor and analyze campaign performance metrics using Google Analytics and other relevant tools.
- Stay up-to-date with digital marketing trends and best practices to optimize campaigns and keep ahead of the competition.
- Collaborate with the creative team to produce engaging content for digital platforms.
- Identify new opportunities for growth and improvement in digital marketing initiatives.
- Report on campaign performance and ROI to stakeholders.
Requirements:
- Proven work experience as a Digital Marketing Specialist or similar role.
- Demonstrable experience in developing and implementing digital marketing campaigns.
- Solid knowledge of SEO, SEM, PPC, social media marketing, email campaigns, and content marketing.
- Experience with Google Analytics, Google Ads, and other digital marketing tools.
- Strong analytical skills and data-driven thinking.
- Excellent communication and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
- Bachelor's degree in Marketing, Digital Technologies, or a related field.
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo).
- Knowledge of HTML/CSS and web design principles.
- Certification in Google Analytics or Google Ads.
Why Join Us:
Join a dynamic team where your creativity and expertise in digital marketing will make a significant impact. We offer a collaborative environment where ideas are encouraged, and career growth is supported.
Job Type: Full-time
Pay: $80,000.00 - $90,000.00 per year
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- San Francisco, CA 94109 (Required)
Ability to Relocate:
- San Francisco, CA 94109: Relocate before starting work (Required)
Work Location: In person