About the Role
We are looking for a strategic consumer product marketer for our Membership team. In this role, you will be responsible for helping define Uber's approach to membership and its global go-to-market strategy. You will lead the workstream on one of our key pillars (member benefits, mobility or delivery), and will serve as a key cross-functional stakeholder in defining and executing the product and marketing strategic roadmaps.
We are looking for someone who deeply understands the customer, is an analytical thinker and has a strong approach to marketing to both grow and retain members. This is a highly cross-functional role that sits at the intersection of product, marketing, business development and customer experience. It will be important to have loyalty, consumer and/or marketplace experience.
What You'll Do
- Strategic Leadership: Provide leadership and influence how product marketing and cross-functional teams deliver on membership, partnering closely with the product, business development, operations and global marketing teams to drive impact.
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Global Mindset: Lead the creation of worldwide marketing campaigns, guiding the development of global creative as well as local strategies to deliver the best membership program and growth across all markets.
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Research & Insights: Partner with cross-functional teams to drive a qualitative and quantitative research agenda that informs the product and marketing. Deliver insights and industry perspective that drives confidence and action on membership.
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Positioning & Messaging: Triangulate customer, market and business insights to develop product positioning and messaging that resonates with new and existing Uber One audiences,and drives the product roadmap and go-to-market.
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Go-to-market strategy & execution: Develop impactful go-to-market strategies on global membership, ensuring we are effectively raising awareness, comprehension, conversion and retention of our customers with the right message, at the right time.
- Experimentation: Deliver test-and-learn plans that are measurable and optimized across key channels to measure impact on awareness, conversion and retention to Uber One membership.
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Business knowledge/acumen: Deeply understand the mechanics and metrics of both the Uber marketplace and its membership program.
Basic Qualifications
- 6+ years marketing and/or product marketing experience delivering highly successful marketing and engagement strategies.
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3+ of those years should be in a product marketing role.
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You are an exceptional marketer who makes sophisticated products simple and delivers world-class creative across the full marketing funnel.
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Demonstrated experience workong across multi-stakeholder products
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Experience using data to tell stories, inform strategies and guide decision making.
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You are a detail-oriented, organized, and motivated self-starter who enjoys challenges and is not deterred by complicated/complex situations.
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You are a team player with a can-do attitude who thinks there is no project that is too big or too small to take on.
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Excellent written and verbal communication skills.
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Strong interpersonal skills
Preferred Qualifications
- Experience in consumer technology, marketplaces and/or loyalty programs.
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MBA or Master's degree nice to have; international experience is a plus.
For New York, NY-based roles: The base salary range for this role is USD$166,000 per year - USD$184,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$166,000 per year - USD$184,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.