OVERVIEW
The Marketing Coordinator position will be based at Key’s corporate office in New Orleans, La and will report directly to the Managing Principal & COO. This role is responsible for collaborating with our executive and regional leadership Team, and onsite Property Teams to create and support our marketing efforts across our portfolio of properties that aligns with company goals.
Marketing
- Create and maintain branding efforts for Key Real Estate Company and its portfolio of multifamily properties.
- Manage relationships with all Key advertising partners including ILS services, SEO/SEM firms, and design partners.
- Manage and update digital assets including advertising sources, property websites, and corporate websites.
- Oversee the production of renderings, photographs, videos, and 3D tours for marketing and leasing purposes.
- Participates in regularly scheduled calls with regional operations leadership to review marketing performance for individual property to adjust strategy, tactics, and marketing investment as needed.
- Maintain social media efforts to support our defined marketing strategy for Key Real Estate Company and its portfolio of multifamily properties.
- Track and ensure social media content is being scheduled and support resident communications, and other leasing-focused marketing efforts across our portfolio.
- Track frequency and effectiveness of property-level social media content.
- Ensure tracking information is properly listed on all advertising sources and correctly flowing through to Knock CRM.
- Participate in marketing-related disposition tasks to ensure smooth hand offs of needed materials and accounts.
Communications
- Implement internal and external communications in support of strategic priorities for the management company utilizing email, newsletters, print collateral, social media, video, and events.
- Oversee reputation management efforts including effective use of reputation software, training for team members, timely response drafts by Property Managers, approval flow of review responses, as well as monthly, quarterly, and annual reputation progress reports.
- Draft high-value communications to employees regarding sensitive subject matters including asset dispositions, corporate policy changes, reputation management, and crisis management.
- Manage an ongoing editorial calendar to elevate customer service priorities through the use of real-life success stories, reviews, and data and assist with a values-based employee awards program that encouraged quarterly focus on the execution of the company’s key values.
Essential Knowledge, Skills, and Abilities
- Minimum 1 year of Marketing, Advertising, or Communications experience required. Multi-family Management experience a plus.
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
- Capacity to write and generate content with strong editing and proofreading skills with an emphasis on balancing personal connection and business writing.
- Graphic design experience with proficiency in full Adobe Creative Suite (InDesign, Illustrator, Photoshop).
- Website management and video editing experience.
- Ability to shift priorities and deliver projects on a timely basis, well organized, excellent time management skills and ability to interface with corporate leadership and property-level employees.
Job Types: Part-time, Contract, Temporary
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
Work Location: In person