Position Overview:
As the Marketing Coordinator, you will play a pivotal role in executing & documenting our marketing strategies. This role requires a detail-oriented individual with strong organizational skills and a passion for fitness and marketing.
Key Responsibilities:
- Own & Maintain the Marketing Calendar
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Keeping the calendar updated at least 1 month in advance. This includes all sales, emails, blogs, social posts, etc…
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Make front-end updates to product pages, homepage banners, and category pages on the website to optimize user experience and drive conversions.
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Take ownership of our ambassador program by recruiting, managing, and nurturing relationships with influencers and brand ambassadors to amplify brand reach and engagement.
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Write 2 engaging blog posts per week that are optimized for SEO to increase organic traffic and improve search engine rankings.
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Coordinate quarterly giveaways to engage customers, drive social media engagement, and generate leads.
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Identify and onboard new affiliates and content creators in the fitness industry to expand our network and enhance brand visibility.
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Execute direct mail campaigns through Post Pilot to target specific customer segments and drive conversions.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
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2+ years of experience in digital marketing, preferably in the ecommerce or fitness industry.
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Proficiency in Shopify, AHREFS, SurferSEO, Asana, Postscript, and Klaviyo.
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Strong analytical skills with the ability to interpret data and make data-driven decisions.
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Excellent written and verbal communication skills with a keen eye for detail.