Admissions/Marketing Director
Compensation: $100K-$130K pr/yr
Job Type: Full-Time and In-person position, Day Shift, Monday - Friday
HCP Talent is collaborating with a Long-Term Care/Rehabilitation facility in Arverne, NY that is seeking a Admissions/Marketing Director
Duties and Responsibilities:
- Resident Recruitment: Develop and implement effective marketing and advertising strategies to attract potential residents and their families. Conduct tours of the facility, highlighting key services and amenities.
- Relationship Building: Establish and maintain strong relationships with local hospitals, clinics, and healthcare providers to ensure a steady referral stream. Participate in community events to promote the facility and its services.
- Brand Management: Manage the facility's brand presence across all platforms, ensuring consistent messaging and image. Develop and distribute marketing materials like brochures, flyers, and newsletters.
- Market Analysis: Conduct market research to identify trends, assess competition, and understand the needs of potential residents. Use insights to inform marketing strategies and initiatives.
- Reporting: Track and analyze the effectiveness of marketing campaigns, providing regular reports to the Marketing Director and senior management. Adjust strategies based on data and feedback.
- Compliance and Ethics: Ensure all marketing activities comply with state and federal regulations, maintaining the highest standards of ethics and integrity.
Benefits:
- Competitive Compensation
- Generous PTO
- 401K
- Comprehensive Benefits: medical, optical and dental insurance
- Stipend for travel expenses
Qualifications & Requirements:
- marketing experience, in the long term care industry.
- Demonstrated ability to develop and execute successful marketing strategies.
- Strong interpersonal and communication skills, with the ability to engage effectively with diverse groups, including seniors, families, healthcare providers, and community leaders.
- Knowledge of the healthcare industry, particularly skilled nursing and rehabilitation services.
- Proficiency in digital marketing tools and platforms, including social media, email marketing
- Ability to analyze market data and trends to inform marketing decisions.
Job Type: Full-time
Pay: $100,000.00 - $130,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- No weekends
Experience:
- Marketing: 1 year (Required)
- Long term care: 1 year (Required)
Ability to Commute:
- Arverne, NY 11692 (Required)
Work Location: In person