Instantly is a rapidly growing SaaS company focused on sales automation and cold email outreach. We are on the lookout for a top-notch VP of Marketing to join our dynamic team and drive our marketing efforts to the next level.Job Description:
We are seeking a results-driven VP of Marketing to oversee our marketing teams and ensure the successful execution of our marketing strategies. This role is critical in managing our marketing operations, tracking KPIs, and driving growth across multiple channels.
Key Responsibilities:
- Team Management: Lead and manage the marketing teams, fostering a collaborative and high-performance environment.
- KPI Monitoring: Regularly check and report on key performance indicators (KPIs) for various marketing activities.
- Paid Ads: Oversee the strategy, execution, and performance of paid advertising campaigns.
- SEO: Ensure robust search engine optimization practices are in place to improve organic search rankings.
- Organic Content: Drive the creation and distribution of high-quality organic content across various platforms.
- LinkedIn: Develop and execute LinkedIn marketing strategies to enhance our professional network and brand presence.
- YouTube: Manage YouTube content strategy, ensuring engaging and relevant video content.
- Creator Program: Oversee the development and management of our creator program to build brand advocacy.
- Attribution and Tracking: Implement and maintain effective attribution models and tracking systems to measure marketing effectiveness.
- Lifecycle Marketing: Develop and optimize lifecycle marketing strategies to engage and retain customers.
- Feature Announcements: Coordinate and communicate new feature announcements and product updates.
Qualifications:
- Proven experience in a senior marketing role, preferably in a SaaS or tech company.
- Strong leadership and team management skills.
- Excellent analytical and KPI tracking abilities.
- Proficiency in various marketing channels, including paid ads, SEO, content marketing, and social media.
- Strong communication and project management skills.
Why Join Us:
- Be part of a fast-growing, innovative company.
- Work with a talented and motivated team.
- Opportunity to make a significant impact on our growth and success.
How to Apply:
If you are a strategic thinker with a passion for marketing and a track record of driving results, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and why you would be a great fit for this role.