The Associate Director (AD) of Admission, plays a key leadership role in meeting the enrollment goals of Ursinus College, as well as maintaining the academic profile and fiscal health of the college. As a crucial member of the Office of Admission, the Associate Director acts as significant support for the Director of Admission, as well as other members of the admission team, through strategically implementing a highly efficient, team-based enrollment model. Utilizing best practices, sound professional judgment and strategy development, the Associate Director is a key member of the leadership team, providing support to the Director and Senior Associate Director of Admission. A proactive and nimble approach to evolving environments in application development, project management, and higher education trends is needed for successful outcomes.