Location: San Francisco, California
Job Type: Contract
Compensation Range: $40 - 47 per hour
We are seeking a detail-oriented and creative Marketing Coordinator to support our client's retail and wholesale marketing efforts!
In this role, you be responsible for planning and executing the correct brand expression in retail stores and major department stores across the United States and Canada. This role involves launching collections, brand moments, promotional activities, strategic alliances, and media investments. You will create and execute strategies that generate sales in collaboration with the commercial/sales team. The ideal candidate will have a passion for marketing, strong organizational skills, and the ability to work collaboratively across departments.
Responsibilities:
Wholesale Marketing
- Coordinate the client's brand expression and unification across all wholesale account distribution channels.
- Collaborate with the Sales and Brand Environment team to ensure clear communication at the point of sale (POS) with signage and e-commerce.
- Master the assortment plan and collections of different wholesale accounts to propose sales-increasing strategies.
- Maintain impeccable follow-up and communication with wholesale account contact points: buyers, marketing teams, legal teams, finance, and visual merchandising teams.
- Oversee the print implementation process for the wholesale channel, ensuring alignment and timely execution with the Sales, Marketing, and Brand Environment team.
- Analyze weekly commercial results of product performance, categories, and growth against last year, and identify low-performing areas for each sales channel.
- Establish training, market visit criteria, and sales tracking tools to ensure quality execution standards for wholesale.
- Control the assigned budget and identify opportunities to improve floor performance in advance.
- Connect with wholesale account marketing teams to develop specific marketing plans that impact business results.
- Request banners, paid ads, and graphic content for the website, ensuring their timely implementation.
- Achieve consistency in all POS through graphics, navigation, and display material updates according to each season.
- Manage all purchase orders in the system and keep weekly track of the Marketing and Dilution budget.
Retail Marketing
- Create marketing and advertising strategies to generate traffic at points of sale across LATAM.
- Partner with Brand Environment and Retail to enhance brand expression and stories on tables and store windows.
- Identify opportunities with shopping malls for strategic alliances to communicate the brand on their web pages and social media.
- Supervise the correct execution of the marketing plan for all brand stores across the United States and Canada.
- Ensure excellence in tracking vendor execution at points of sale in each channel.
- Develop analysis and work plans to improve traffic and visitor levels in all stores.
- Oversee promotional concepts and activities according to seasonal calendars.
- Track the established budget.
Qualifications:
- Experience level: Experienced
- Minimum 4 years of experience
- Bachelor's degree in Administration or Marketing.
- Essential experience in Retail Marketing or Wholesale Marketing.
- Strong project management skills.
- Knowledge of performance indicators for digital investments.
JOBID: 1056734
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
Applications accepted on ongoing basis until filled.
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.