. This role will focus on overseeing and creating visually stunning content and assisting with managing our social media presence. The ideal candidate will have strong photography skills, experience with post-editing using Lightroom, Photoshop, and InDesign, and a solid understanding of social media strategies and trends, and supervisory experience.
Key Responsibilities:
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Content Creation:
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Capture high-quality photographs and videos that align with our brand aesthetic and marketing goals.
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Edit photos and videos using Adobe Lightroom, Photoshop, and InDesign.
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Develop original and engaging content for websites, blogs, social media, and other digital platforms.
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Collaborate with the marketing team to create visually appealing content that tells our brand story.
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Supervising a small group of content creation specialists and photographers/videographers
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Photography and Post-Editing:
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Plan and execute photoshoots, including aquatic life, product, and lifestyle photography.
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Edit photos to ensure high quality and consistency.
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Create visual assets for marketing materials, social media, and websites using InDesign.
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Social Media Engagement:
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Aid in the development and implementation of our social media strategy to increase brand awareness and engagement.
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Create, schedule, and publish content across all social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
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Monitor social media trends, track performance, and adjust strategies to optimize reach and engagement.
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Engage with our audience, respond to comments and messages, and manage community interactions.
Qualifications:
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High School Diploma or GED
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Experience as a Digital Content Creator, Social Media Specialist, or similar role.
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Proficiency in Adobe Lightroom, Photoshop, and InDesign.
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Excellent verbal and written communication skills.
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Supervisory Experience.
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Ability to work independently and as part of a team.
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Strong organizational skills and the ability to manage multiple projects simultaneously.
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Creative thinking and problem-solving skills.
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Knowledge of SEO principles and best practices is a plus.
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Experience with aquarium keeping and aquatic life a plus.