We are seeking an integral, experienced Director of Marketing to lead our marketing program. This positions requires HubSpot CRM certification / experience. The ideal candidate will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. The Director of Marketing is required to perform all duties and responsibilities in alignment with the Mission, and Core Values of the company.
Duties:
- Develop and execute comprehensive marketing strategies to increase brand visibility and drive sales
- Oversee the creation of marketing campaigns across various channels including digital, print, and social media
- Manage the marketing budget and optimize spending to achieve maximum ROI
- Collaborate with the sales team to develop effective lead generation strategies
- Analyze market trends and competitor activities to identify opportunities for growth
- Complete additional tasks as assigned by executive management.
Skills:
-HubSpot CRM certification/experience required
- Proficiency in E-commerce strategies and platforms
- Strong understanding of SEO best practices
- Experience with WordPress and HTML5 for website management
- Knowledge of marketing automation tools for campaign optimization
- Familiarity with Content Marketing techniques to engage target audiences
- Proficient in Adobe Creative Suite for content creation
- Sales skills to drive revenue growth through effective marketing campaigns
- Experience in Advertising Sales to secure partnerships and sponsorships
The successful candidate will have a proven track record in developing successful marketing strategies, excellent leadership skills, and a passion for driving business growth through innovative marketing initiatives.
Job Type: Full-time
Pay: $70,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
Schedule:
Experience:
- Marketing: 3 years (Required)
Ability to Commute:
- Lubbock, TX 79424 (Preferred)
Ability to Relocate:
- Lubbock, TX 79424: Relocate before starting work (Required)
Work Location: In person