Verily is seeking an experienced Product Marketing Manager to serve as a product marketer for our Numetric suite of products, including Verily Retinal Service and Digital Biomarkers. In this role, you will serve as the voice of potential customers and identify evidence generation use cases, key customer segments, spotlight emerging market trends, report on competitor performance, and pressure-test potential product features and concepts. You will also build and refine market sizing analyses.
In short, you will contribute to the Go-To-Market Strategy for our Numetric solutions, collaborate with product leadership on how to grow and shape the offerings, identify emerging trends and customer needs, and bring Verily's capabilities to life through compelling and customer-oriented marketing collateral.
The right candidate will bring a "full stack" product marketing skill set that includes generating buyer insights through primary research, conducting competitive analysis, developing differentiated positioning and messaging, and development of sales collateral. You will know how to synthesize data and align product vision and roadmaps with customer and market needs. You will also bring a deep understanding of our customer segments.
- Through data, primary market research, customer conversations, and collaboration with internal experts, identify and refine the core positioning for Verily's Numetric solutions. Once you have identified this core positioning, you will bring it to life through foundational marketing collateral including: personas, evergreen pitch decks, claims documentation, one-pagers, case studies, and more.
- Collaborate closely with the sales team to ensure our value proposition is resonating in the market, and create feedback loops to refine the value proposition and product positioning.
- Create competitive landscape analyses, create deep-dives on core competitors, and use this data-driven approach to develop differentiated messages and advise product teams on strategies for building a differentiated solution. Partner with the Commercial Marketing teams on paid, earned, shared and owned strategies.
- Serve as marketing strategist for new product introductions and new feature releases. Work collaboratively across product, sales, and marketing teams to ensure releases are high-value, effective, timely, and reach the right audience through the right channels.
Minimum Qualifications:
- Bachelor's degree in marketing, business or related field.
- 5-7 years experience in product marketing, strategic consulting, or product management with 5+ years in Healthcare.
- Experience developing go-to-market strategies tailored to B2B customers including pharmaceutical companies and life science companies.
- Experience with Medical Device or other regulated Healthcare products
- Roll-up-your-sleeves attitude with an ability to navigate an evolving and fast-paced environment, influence at all levels and work effectively across functions and geographies.
Preferred Qualifications:
- MBA
- Deep understanding of Numetric customer segments (Primary care and/or Pharma)
- Strong executive presence and comfort working with executive stakeholders to gather inputs, develop a point-of-view and action plan, secure cross-functional buy-in and drive execution.
- Creative and methodical problem solving: bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback.
- Results focus: prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement.
This role must be onsite and can sit in San Bruno, CA or Dallas, TX or Raleigh, NC or Boston, MA
The US base salary range for this full-time position is $128,000 - $183,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
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