Overview:
We are seeking a highly skilled and experienced Senior Social Media Specialist to join our team. As a Senior Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance our brand presence and drive engagement. This is a key role that requires a deep understanding of social media platforms, digital marketing, and relationship management.
Duties:
- Develop and execute comprehensive social media strategies to increase brand awareness, generate leads, and drive website traffic
- Create engaging content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Manage social media accounts and monitor performance metrics to track the effectiveness of campaigns
- Collaborate with the marketing team to align social media efforts with overall marketing objectives
- Stay up-to-date with the latest trends and best practices in social media marketing
- Conduct market research to identify target audiences and optimize content accordingly
- Utilize graphic design and video editing skills to create visually appealing and compelling content
- Monitor and respond to customer inquiries and comments on social media platforms in a timely manner
- Build and maintain relationships with influencers, partners, and industry professionals
- Collaborate with cross-functional teams to ensure consistent messaging across all channels
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field
- Proven work experience as a Social Media Specialist or similar role
- In-depth knowledge of social media platforms, including Facebook Business Manager, Instagram Insights, Twitter Analytics, LinkedIn Analytics, and YouTube Analytics
- Proficiency in Google Suite (Docs, Sheets, Slides) for reporting purposes
- Strong understanding of digital marketing principles and best practices
- Experience with graphic design tools such as Adobe Photoshop or Canva
- Proficiency in video editing software such as Adobe Premiere Pro or Final Cut Pro
- Excellent written and verbal communication skills
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Strong attention to detail and organizational skills
We offer competitive compensation and benefits packages, including health insurance, retirement plans, and professional development opportunities. If you are a creative and strategic thinker with a passion for social media marketing, we would love to hear from you.
Note: Please submit your resume and portfolio showcasing your previous social media campaigns for consideration.
Job Types: Part-time, Internship
Pay: $62,396.00 - $66,682.00 per year
Expected hours: No less than 1 per week
Benefits:
Schedule:
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Nokesville, VA 20181 (Required)
Ability to Relocate:
- Nokesville, VA 20181: Relocate before starting work (Required)
Work Location: In person