Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Social Media Management:
As a part-time remote Marketing and Analytics Specialist with Guided Surrogacy Solutions, you will have the unique opportunity to embody our organization's core values of inquisitiveness, intentionality, integrity, and initiative. The ideal candidate will have a strong background in digital marketing, focusing on content creation, advertising, and analytics. This role is integral to our marketing strategy, helping drive engagement and conversion through various digital channels while upholding our values of inquisitiveness, intentionality, integrity, and initiative.
KEY RESPONSIBILITIES
Social Media Management
- Create, curate, and manage content for social media platforms, ensuring all content is created with Integrity and clear Intention.
- Develop and execute social media campaigns to increase brand awareness and engagement, demonstrating Initiative by proactively exploring new trends and strategies.
- Monitor social media trends and adapt strategies to stay ahead of the curve.
Digital Advertising:
- Create, manage, and optimize ad campaigns, maintaining Integrity in all communications and data reporting.
- Develop and implement strategies to maximize ad performance and ROI, taking the Initiative to identify and capitalize on new opportunities.
- Track and report on key performance indicators (KPIs) such as cost per conversion and click-through rates, ensuring accurate and transparent data analysis.
Analytics and Reporting:
- Analyze campaign performance and provide actionable insights, driven by a clear Intention to improve and refine marketing efforts continuously.
- Generate regular reports on digital marketing metrics and KPIs, upholding our value of Integrity in all analyses and presentations.
- Use data to inform and improve marketing strategies and tactics, showcasing Innovation and Initiative in problem-solving and optimization.
Email Marketing:
- Create and manage email marketing campaigns, including newsletter funnels, with a clear Intention to engage and inform our audience.
- Segment email lists and tailor content to different audience segments, demonstrating Integrity and respect for customer preferences.
- Monitor email performance and optimize for higher engagement and conversion rates, continually seeking and implementing innovative approaches.
CRM Management:
- Utilize CRM to manage and optimize customer relationships, ensuring data is handled with Integrity and confidentiality.
- Take Initiative to leverage CRM data for enhanced marketing effectiveness and customer satisfaction, continually seeking ways to innovate and improve processes.
QUALIFICATIONS
Experience:
- Minimum of 3 years of experience in digital marketing and analytics, demonstrating Integrity in all professional interactions and tasks.
- Proven experience with social media platforms and ad management (TikTok, Meta, Google), showcasing Initiative in campaign management and optimization.
- Experience with email marketing and CRM systems, driven by a clear Intention to engage and convert customers effectively.
Skills:
- Strong analytical skills and the ability to interpret data and trends with Integrity and accuracy.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager), demonstrating Innovation in leveraging these tools for optimal results.
- Excellent communication and content creation skills, driven by Intention and purpose.
- Strong project management and organizational skills, demonstrating Initiative and the ability to manage multiple tasks efficiently.
- Ability to work independently and as part of a team, fostering Innovation and collaborative problem-solving.
PREFERRED QUALIFICATIONS
- Experience in the healthcare or surrogacy industry.
- Certification forGoogle Ads or something similiar.
- Graphic design skills and experience with design tools (e.g., Canva, Adobe Creative Suite).
Job Type: Part-time
Pay: From $23.00 per hour
Expected hours: 20 per week
Schedule:
Experience:
- Marketing: 3 years (Preferred)
Work Location: Remote