Due to internal growth, we are accepting resumes for a skilled Marketing Manager to take charge of all marketing campaigns for Emerald Coast Harley-Davidson, Big Gus Tractor & Equipment and Crab Island Tiki Boat Rentals. You must be able to strategize using available resources to promote sales in each industry. As the Marketing Manager you will work with our executive leadership team to develop and execute marketing strategies to promote the businesses based on demographic data.
REQUIREMENTS
- Identify a target market, design and implement seasonal marketing plans for each business
- Develop brand portfolios based on business objectives and strategies
- Develop strategies for marketing each business considering the nature of the market, property rights, cost as well as the company’s policy.
- Draw and implement the company’s marketing operations budget
- Develop marketing campaign strategies
- Liaise with the media suppliers of the company to agree to which format advertising should take
- Ensure that, advertising campaigns comply by laws, company policy, manufacturer policy and taste of target market
- Ensure the good communication within the company to all staff
- Develop, manage and motivate a marketing team
- Develop and manage a marketing database
- Perform public relations functions
- Collaborate with the executive leadership team to ensure that quality standards are met
- Observing the response to marketing campaigns and then choose which campaign will be received by targeted audience
- Lead capture at events and through customer traffic
QUALIFICATIONS
- A bachelor’s degree in marketing or its equivalence
- A professional certificate or diploma is an added advantage
- Membership of a professional marketing society is highly recommended
- Skills and knowledge of industry
- Commitment to fulfilling our organizations’ mission and positive representing the businesses both internally and externally.
- Must be able to cope with frequent changing priorities and deadlines with a high degree of optimism, professionalism & collaboration.
- Must be enthusiastic and motivated able to develop and maintain internal and community relationships
- Ability to cope in high impact fast paced environment
- Ability to deal with difficult customers
- Calm under all situations
- Excellent decision making and analytical skills
- Good communication and networking skills
- Excellent team player
- Must be prepared to work on initiative
- Must maintain a professional attitude and appearance at all times
- Good listening and comprehension skills
- Highly organized
- Expert level when working with S.E.O., social media, presenting event ROI
- Proficient in Microsoft Excel
Job Type: Full-time
Pay: From $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Ability to Relocate:
- Fort Walton Beach, FL 32547: Relocate before starting work (Required)
Work Location: In person