Job Summary: We are seeking a highly skilled and experienced Director of Marketing to join our team. As the Director of Marketing, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, increase customer acquisition, and enhance customer engagement. The ideal candidate will have a strong background in product management, email marketing, copywriting, and performance marketing. Responsibilities: - Develop and execute comprehensive marketing strategies to achieve business objectives - Oversee the creation and implementation of marketing campaigns across various channels, including email marketing, print advertising, and digital platforms - Manage and optimize performance marketing campaigns to drive traffic and conversions - Conduct market research to identify trends, customer preferences, and competitive landscape - Collaborate with cross-functional teams to develop product positioning and messaging - Create compelling content for marketing collateral, website, social media platforms, and other communication channels - Monitor and analyze marketing metrics to measure the effectiveness of campaigns and make data-driven decisions - Stay up-to-date with industry trends and best practices in marketing Qualifications: - Bachelor's degree in Marketing or related field; Master's degree preferred - Proven experience as a Director of Marketing or similar role - Strong knowledge of product management principles and practices - Proficient in email marketing platforms and strategies - Excellent copywriting skills with the ability to create engaging content - Experience with print advertising campaigns - Proficient in market research techniques and data analysis - Familiarity with Google Analytics or similar tools for tracking campaign performance - Experience in advertising sales is a plus - Knowledge of WordPress or other content management systems We offer competitive compensation packages including benefits such as health insurance, retirement plans, and paid time off. Join our dynamic team and make a significant impact on our company's growth. Note: This job description is intended to provide a general overview of the position. It is not an exhaustive list of all responsibilities, qualifications, or working conditions associated with the role.
Job Type: Full-time
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
Experience:
- Marketing: 3 years (Preferred)
Ability to Commute:
- Wyoming, RI 02898 (Preferred)
Ability to Relocate:
- Wyoming, RI 02898: Relocate before starting work (Required)
Work Location: In person