Description
Our B2B tech client is looking for a Product Marketing Manager to support their team for 12 months, 40 hours/week, fully remote!
The ideal Product Marketing Manager should have:
Minimum 3+ years in marketing, product marketing, integrated marketing, go-to-market or lifecycle marketing
An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of
channels
Experience making data-driven decisions and tracking campaign performance to drive the best results
Proficiency in learning complex software solutions
Responsibilities:
Develop and execute marketing campaigns to drive acquisition, engagement and retention of product features and functionality.
Collaborate with cross-functional teams, including product, marketing, sales, to ensure the success of marketing initiatives.
Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize campaigns.
Champion the customer and understand the competitive landscape to identify new opportunities for growth.
Create and present reports on campaign performance to stakeholders and make recommendations for future marketing efforts